Professor Christian Homburg becomes new manager of the Mannheim business School.
Not your average man. Christian Homburg has already been able to make an international name for himself as a recognized marketing expert.
Now his is taking over the sole management of one of the most important German business schools – Mannheim.
European MBA in cooperation with ESSEC, an important product. Homburg sees the European MBA that is offered together with ESSEC in Paris, as the most important product of the Mannheim MBA makers.
Growth as a strategic goal. Professor Homburg gave away the new orientation in an interview with the Handelsblatt. The extension of the offer for new target groups and capacity increase in existing courses are the central points.
Source: Handelsblatt
Extension of MBA.INFO Editorial staff:
The Mannheim business School counts in the current offer, to the AACSB, (the national familiarity and the leadership in international rankings) among the most important MBA providers in the area general management in Germany. With Homburg (who is also a marketing expert) as the new director, we expect a reinforced positioning of the Mannheim business school passed German boundaries.
